Offline Marketing Tips

Low Cost Advertising

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The most important part of marketing is to:

Determine who and what your target market is.
Example:
Adults Over 40
Young Adults
Senior Citizens
Retailers
Businesses
Organizations
Manufacturers
Wholesalers

Only advertise to that market!! DON'T STRAY

Contribute to Company & Event Door Prizes
Give away certificates towards a product or services.
This benefits the organization and gives your services a wide exposure at a low cost.
Make up a small one page flyer and attach your certificate.

New Comers Organizations

Most cities have comers groups to welcome new citizens to the city. They meet once a month and often give free products and certificates to help introduce new residents to area businesses.

Local Magazines

Local magazines run articles on local businesses and local people that advertise with them. They are called press releases. Press releases are often large articles that include a full page or more. This will give you a lot of exposure and the opportunity for your community to learn about you and your business.

Be sure to mention your full web address. Find other similar local magazines major cities.

BESURE TO HAVE AN EXPIRATION DATE ON YOUR CERTIFICATES

Church groups often have guest speakers and demonstrations to add to their monthly
meetings. You can give complementary 1^st visits as a gift or have a drawing for a product.

Select your targeted groups within the churches. Does your product or service appeal to youth, families, women, men, babies, or seniors?

Participate in radio or television talk shows.

Talk Radio spots where people can call in and ask questions. There is a generally a cost involved.

THE MORE YOU GET OUT INTO THE COMMUNITY, THE MORE THE COMMUNITY WILL COME TO YOU

Offer small gifts or a sum of money for referrals.

Only advertise to your target market!!

Example: Adults over 40 years of age.

If you advertise on radio, TV or newspaper tell the advertising company or
advertising director that you want the best times or best section that will
reach the largest volume of viewers or readers in your targeted market.

Radio, TV, and newspaper advertising departments have these statistics and
can make recommendations based on statistics from their research.

Become a qualified network provider for:

Insurance Companies (if applicable)

Contract work for:

Construction Companies
Clerical Work
Other services for large companies to help them fill in when they need extra help on a contract basis.
Wedding Planners
Event Planners
Communication Companies

Network and Contract work is performed at a lower cost. However the continuous flow of work will be worth the lower cost. It also helps to lower your advertising costs.

See if the products you sell have a corporate website.

Get a link or have them enter your name, phone number, and a link to your website into their database under:

Find a Dealer in Your Area
Find a Provider in Your Area
Find a Contractor

Place your web address and phone number on-Your Sign -

In Your Waiting Room
Stationary
Billing Statement
Business Cards

Place your web address in all of your advertising -

Radio
Newspaper
Brochures
Flyers
Postcards
Manuals
Catalogs
Packaging
Products

If you have outdoor signs or advertising it is VERY important to include your phone number. Statistics are showing that many people are calling on their cell phones right away after seeing a phone number on a business sign or on outdoor advertising.

Decide which method of exposure you would like to pursue. Set aside time each week to pursue that method of exposure or advertising you feel will work best. You can delegate this work to your receptionist or an employee.

It is important to try as many methods of exposure mentioned above, give them time to work. Once you find which methods work, pursue them on a weekly or monthly basis. Be consistent.

If you get busy still try to include this time, it is necessary to the future of your business. It will stop slow times and fill in the gaps to ensure continued sales.

Only advertise to your targeted market!! DON'T STRAY

THE MORE YOU GET OUT INTO THE COMMUNITY, THE MORE THE COMMUNITY WILL COME TO YOU.

Always ask yourself if the method of advertising you selected will reach your targeted market.

Place your Web address and phone number on everything that you put your business name on. Place it in your yellow page ad.

You may ask why we give you so much helpful information. The bottom line is we want to see all of your clients succeed.